Welcome to our feature, 'Meet The Jeweller'. We chat to our customers to find out how their jewellery making journey started, their experiences and a little bit more about the person behind the jewellery!
This week we chat to Louella from Louella Jewellery who is based in Devon, where she creates such stunning designs - we chat Cornish beaches, favourite techniques and those tools she just couldn't live without...
I was born in Cornwall, and it was my experience growing up in a Cornish farmhouse and spending time exploring the surrounding landscapes and local shorelines that sparked my fascination with nature. After studying film at Falmouth University I realised that although this was something I enjoyed, it was not something I enjoyed enough to make my career out of it.
My passion for making jewellery came later. I took up silverwork as a hobby, but it was while working as the manager of an art gallery and selling other people’s creations that I realised there could be an opportunity for me to combine three things that I loved – Cornwall, crafting, and the natural world around me – within my metalwork. I decided to try and forge a new career doing something that I was passionate about whilst uniting these founding elements to build the framework for my own business. The difficulty came neither in creating the pieces nor setting up the business but believing that it could be a success.
I lived in Cornwall until 18 months ago when I moved to Dartmoor, however Cornwall still plays a large role in my life and my work. The influence of Cornwall’s natural landscapes can be seen throughout my work, my designs are raw and organic and also include natural curiosities such as sea glass and shells sourced directly from Cornwall.
Oh that’s a tricky one! My favourite part of the process is definitely designing new pieces but my favourite technique... that would have to be setting irregular, raw stones. It presents a challenge but great satisfaction!
Believe you can. Have faith in your work and your journey and try everything, every technique until you find your unique style.
Most definitely. I have learnt that it never feels like work if you love what you do, but I need to remember not to work ALL the time! I have achieved more than I ever thought possible so I try to have a little more faith in myself now (that’s still a challenge sometimes!).
I love doing shows, they are long and hard work but social and fun. I would say, allow more time than you think you need, take lots to drink as you end up talking all day and don’t be afraid to talk about your work, tell customers about it because they aren’t just buying your jewellery, they are buying the skill, the story and the process. Also take your wallet because you’ll see so many beautiful things from other makers!
My hammers, definitely my hammers. I use them daily and I’m very precious about them! Next my pliers (the Kernowcraft ones are the best as they don’t make your hands sore). I also love my alligator tape, I used to be covered in cuts and that stops it completely!
I have just made my fiancé’s wedding ring and so that is most definitely my favourite piece! Before
Walking on the moors or curled up with a cup of tea and my fiancé under my animals.
I have so many! If I had to pick it would be Perranporth beach. The vast rugged beauty makes me so happy.
I love the Australian opals. The fire in them is incredible and opals just lift any design. A magic little stone.
Rough crystals are always a favourite of mine...