A Day In The Life With Soul Purpose Jewellery

Today we're chatting to Suzanne, the jeweller behind Soul Purpose Jewellery! We find out all about her inspiration behind starting a handmade jewellery business during a pandemic, learn more about her beautiful designs and how she juggles running a business alongside being a mum. We also invited Suzanne to take us on a day in the life of being a jeweller for our YouTube series which you can watch below! In this video, Suzanne shares more about her story, takes you on a tour of her workshop, shares some of her game-changing tools and reveals a special commission she's working on.

"From that first class, I thought about jewellery every second of the day and knew that I wanted to turn my passion into a business..."

Hi Suzanne, tell us how your jewellery making journey started and why you fell in love with the craft!

In October 2019 I started a 10 week silversmith evening class and from the moment I walked into the workshop I just knew that it was the environment for me!

I didn't know anything but I wanted to know everything! From that first class, I thought about jewellery every second of the day and knew that I wanted to turn my passion into a business.

What is the meaning behind your business name, Soul Purpose Jewellery?

It wasn't a simple process choosing a name but I remember listening to a motivational speaker and he asked, what is your Soul's Purpose and it was like I had just been hit with a realisation that I had finally found my Soul's Purpose, so the name seemed extremely relevant to me and my journey and it just so happens to be my initials too, which made it even more perfect.

You took part in our Day In The Life Of A Jeweller, tell us more about what people can expect from the video and did you enjoy sharing an insight into your working life?

I really enjoyed filming the content. I find that no two days are the same so it was hard to decide what to film but it was good to talk about Soul Purpose Jewellery as it helps to remind myself how far I have come and why I do what I do.

Watch Suzanne's Day In The Life Of A Jeweller Vlog Below

"I just felt compelled to 'get going' and not to let anything get in my way... not even a pandemic..."

How would you describe your jewellery style?

I enjoy simple lines, layering and texture. I think most things I make have some outdoor inspiration and I definitely prefer a more artisan look and feel. I have such an appreciation for fine jewellery and maybe one day I will have the desire to give it a go but for now, I am happy with my more organic look and feel.

Tell us more about the launch of your jewellery business and what was it that gave you the push to get started

I launched in March 2020, just a couple of days before lockdown. I just felt compelled to 'get going' and not to let anything get in my way... not even a pandemic.

I had such fire in my belly and I knew that if I didn't use this to push me forward I would be doing myself a disservice. For me it was a case of now or never... I am lucky that it worked out as it did - having the focus of starting a business really helped me during lockdown.

soul purpose jewellery larimar and star necklace

Favourite gemstone and why?

I love larimar, mainly because it transports me to the ocean, which is my calm and happy place! I love the often imperfect nature of the stone and the colour tones are just so varied and no one stone looks the same.

Favourite technique and why?

I recently did a commission for a cool signet ring and it was the first time I had ever used wax and sent it off for casting and I really loved the process.

I am not sure I would go 100% down that path as I do enjoy working with the metal and forming my own designs but I did really enjoy it and the result was amazing.

"Believe in yourself and if you don't know how to do something, never say I can't, just say to yourself, I will find out how..."

How did you find starting a business during the start of the pandemic and what challenges have you faced along the way?

Soul Purpose Jewellery became my lifeline during the pandemic, especially during lockdown. I had my two boys at home full time and my husband was working as normal so it meant that in the evenings and at weekends I had something to focus on and something that I felt motivated by and passionate about. I think that without it my experience of lockdown would've been very different. Soul Purpose Jewellery is my lockdown legacy and it helps me look back on the whole time through a positive lens.

What’s one piece of advice you’d give to those wanting to start jewellery making?

Believe in yourself and if you don't know how to do something, never say I can't, just say to yourself, I will find out how. If you are starting as a business and not a hobby, my biggest pieces of advice would be to invest in your branding and to treat your business as a living breathing thing that needs nurturing daily.

What has your experience been with juggling family life and running a small business, do you have any tips for those in the same position?

I am still working it all out. I have four and five year old boys and my husband is in the RAF so the juggle sometimes feels a little overwhelming, but I always just try and do one thing on my business a day as a minimum. Even if I just post something on Instagram or message a client, I feel that it keeps me connected and balanced.

The only thing I am working on is being kind to myself - it is easy to get caught up in the chaos and then punish yourself for not spending enough time on the business or feel bad for popping your little one in front of the TV so you can send an email but you have to try and see the bigger picture and remember that you are human. Life and business can work side by side but never seamlessly... I believe that is an unachievable goal.

"I wanted to create a space where people can come and switch off from everyday life..."

Would you recommend workshops for beginners?

Absolutely! I have just set up a series of workshops locally as I think it is a really great way to explore your curiosity, learn a new technique, see if you have the passion to progress further and most importantly, it is just a way to have some fun and be creative!

soul purpose jewellery interlinking hoops

Tell us about your favourite part of running workshops and what people can expect from them

I wanted to create a space where people can come and switch off from everyday life. Whether people come alone or with a friend, it doesn't matter as my passion alongside jewellery is people and connections.

I have created a warm and welcoming environment where people can get creative, learn the process, have fun and come away with something that they can treasure. I think the fact that people come away with jewellery that they have made is a really special thing and I have had feedback saying that it is very therapeutic, which I would agree with!

"I started Soul Purpose Jewellery on a small bench in a spare bedroom..."

Tell us about your workspace and how you make it your own!

I absolutely adore my workspace - my brother is a carpenter so we designed the space together and although we have a few last bits to do, it is the perfect working environment.

I love to have lots of artwork around me, small bits of memorabilia that make me feel positive, crystals, candles etc. I could spend every waking minute in my studio and often do when my husband is away.

I started Soul Purpose Jewellery on a small bench in a spare bedroom so I feel very lucky to now have a full room to myself but I think it helps focus my mind and takes me away from feeling like I am at home to feeling like I am at work.

We love your branding and packaging, can you tell us more about the inspiration and process behind them

My branding was done by a very talented designer who I have known for many years. As soon as I decided to invest in the branding I just knew she was the one for the job.

The brand look and feel were very important to me as prior to this I had a 15 year career in Public Relations and worked for a branding agency in my last role. I wanted the brand to feel calm and for it to portray honesty, depth and beauty. The packaging has evolved over the past two years but I am finally happy with the look and feel. I get lots of lovely feedback that it is crisp and fresh and people love the small touches like the handmade confetti.

What’s the last thing you made and tell us more about the design

I have been working on a 'key' necklace for a client, which is a custom piece. The logo she sent had a heart on the top but she wanted it less heart like, so my idea was to incorporate her love of the ocean and kitesurfing and to make the heart more like two connecting waves.

Check out the Day In The Life video above for the design process!

What does the future of Soul Purpose Jewellery look like to you?

My future can only be growth and progress. I want this to be a business that becomes sustainable and scaleable so I know that it can't just be by making jewellery.

My workshops and education are important to me and a big part of my future plans, as are premises and collaboration. I am looking to find a space to run Soul Purpose Jewellery that can also accommodate other creatives. Somewhere we can host workshops and collaborate to enhance the community and our region.

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What Our Customers Say...

Dorota Todd

I just wanted to say how impressed I am with the quality of pearls in my recent order! Thank you so much for taking time and matching them into pairs, it's very appreciated. Thank you and I am definitely going to buy at your store in the future.

Gloria Williams

I just came across your online shop and my first reaction was wow! It has everything i need to carry on with my jewellery making. I've seen things that i have been looking for and couldn't find in so many other shops!

Eve

The stones are excellent quality, and the special request I put in for dark citrines and paired malachites has been met perfectly. I am delighted with Kernowcraft, and will be back!

Vivienne Sadler

Always too many temptations, but a joy to look through. Thank you for such good service. I have to be very strict with myself when I visit your website!

Catherine Warwick

Just received my order that I placed only yesterday. I wanted to say thank you! I am delighted with the choice of cabochon, setting and books. Now I have to read up on how to set it! FABULOUS SERVICE - Thank you!

Daniel Coe

The customer service I have received from you and the help has been second to none. If only all companies were so helpful and understanding that i am a complete newbie. The retail world would be a better place.

Marshal

Thank you to the lady who went to a great deal of trouble to find a very small opal that fitted a bezel cup. The work is now complete and looks very nice - my wife is delighted with the result.

Mihaela Ciubotaru

I am very happy with my products... it is wonderful to have a reliable source of materials and gems with a fast delivery and a lot of tips on how to use the tools we buy.

Hayley Meredith

I just wanted to say thank you for the amazing service from Kernowcraft. I find your website easy to navigate, products good quality and the delivery is second to none!

Lauren Jodie Piercy

Beautiful gemstones and a lot of choice. Running competitions and being interactive as well really sets them apart. Keep up the interesting content.

Deborah Roberts-Barter

I have sent a couple of email enquiries today, which have been really quickly answered. This customer service is what made me order with you straight away!

Claire

I just wanted to say a big thank you for the beautiful sapphires that arrived today. Hannah picked out just what I wanted and I’m over the moon with them.

Rhiannon Piper

The opal I received is absolutely amazing and just perfect. Its such a beautiful stone and I tried it with my wedding dress yesterday and its just set it off so well.

Lenna

Hi, just a quick email to thank you for my cross and chain - I love it. What a speedy service - ordered it yesterday and wearing it tonight. Thank you very much.

Lynn Carson

I bought the sand dollar charm to make a holiday bracelet. It’s really lovely, subtle and pretty detail. Perfect piece and exactly as described.

Jaquie

It can be difficult to order gemstones online - no such worries with Kernowcraft - you really do care about your products & clients and it shows.

I added a special request for moonstones with strong blue/green flashes and received 3 briolettes which were exactly that - some of the prettiest moonstones I’ve seen. Thank you!

Sarah Tiley

Whenever I feel unsure as to where to purchase any stones or jewellery requirements I always go back to what is familiar. Thank you Kernowcraft for being true to your customers.

Julia Schofield

I’ve used Kernowcraft as a supplier for findings and pearls since beginning my business 8 years ago, because I know I can absolutely rely on the quality I get. The service is pretty impeccable too.

Denise Mountain Pike

I recently ordered a couple of replacement stones from you and I'd just like to say how happy I am with my purchase and very impressed with the friendly helpful service you gave. Thank you very much.

Frank Wilson

It is always a joy to deal with your Company and your hints and tips always help me to improve my skills and encourage my interests. Thank you for caring about us small enthusiastic silversmiths!

Maggi Henman

I’ve just had my first order from you and I am so pleased with the fast delivery and the quality of the products. The satin cords and the findings really finished off my ceramic jewellery.

Claire Hall

Kernowcraft is my go to for all my gemstones! Their stones are the first ones I show when offering my clients stone choices and I can't recommend their customer service enough! This is a company that cares!

Helen Bowles

I felt compelled to write to you, as I'm so impressed with your quick service! I've been a Kernowcraft customer for years and have never had anything but reliable, efficient service from you.

Joel Martin

Great, easy to navigate website with wonderful clear photographs. I look forward to receiving my order... it's going to be like Christmas!

Helen

Just wanted to say thank you for picking such beautiful stones for my order. I'm halfway through making a ring for my daughter and the rose cut rainbow moonstones are particularly yummy. Thank you!

Janice Scragg

Your website is easy to use, your products excellent, nice friendly service on the phone and delivery quick, excellent. Thank you and well done Kernowcraft. Gold star!

Jenny Kirkwood

Love the service you get and appreciate the range of products on offer. I just used the alligator tape for the first time and found myself asking - where have you been all my life?

Catriona

Thank you for my recent order as I'm blown away by all the lovely pieces. I don't really know what to start work on first. Thank you for supplying top quality items on a easy to use website.

Kim Thomson

I have been using Kernowcraft since 1997 and still regularly recommend them to all my students.

April Luescher

Beautiful quality and colours - I rarely buy semi-precious stones anywhere else these days. Very helpful, superb service, speedy delivery. What more could anyone want?

Jill Hammersely

I just wanted to say a massive thank you to the team, particularly the ladies that helped me yesterday. Delivery took less than 24hrs, that's amazing. The quality of both cabochons and settings are stunning.

Frank Wilson

I have grown as a jewellery maker over the last year or so due to the encouragement the team have given me - they are all experienced jewellery makers or keen crafters. They have helped to guide me through my inventory, offered helpful tips and advice on all manner of silver working.

Christine Wood

Just want to say a very big thank you for your quick delivery and excellent service. The stones I ordered arrived this morning, the quality and price are second to none. I was delighted with my purchase. Thank you so much.

George Inglis

Great looking website, one of the best I've seen and used. Good search function, good range of products, good prices and great advice for jewellery makers of all abilities. All-in-all a great site and one I'll use again and again.

Lydia Farrow

Just to say that I have always had the best possible results for every order - however small and all your products are of excellent quality.