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Jobs At Kernowcraft

Join our small team of creatives on the Cornish coast

Digital Marketing Manager

The role

This is a senior digital marketing role with significant commercial responsibility.

Kernowcraft already attracts a large and loyal audience of jewellery makers. The opportunity now is to maximise the commercial performance of that audience across the entire digital journey.

This role will own and optimise the digital ecosystem, ensuring that the website, content, email marketing and campaigns work together to drive revenue, deepen customer engagement and strengthen Kernowcraft’s position as the UK’s leading online destination for jewellery makers.

This role requires someone who combines analytical thinking, commercial judgement and creative sensitivity.

We are not looking for someone who simply produces content. We are looking for someone who understands how digital marketing drives ecommerce performance.

About you

We are looking for someone who is both commercially sharp and creatively aware.

Essential Experience

  • Digital marketing experience within ecommerce
  • Strong understanding of customer journeys and conversion optimisation
  • Experience managing email marketing and lifecycle campaigns
  • Understanding of SEO and organic search strategy
  •  Ability to interpret analytics and translate insight into action
  • Excellent written communication skills
  • AI Curiosity

    • Desirable Experience

  • Experience with Shopify
  • Experience working with creative, hobby or enthusiast markets
  • Paid digital advertising experience
  • Experience working with product-rich ecommerce businesses

    • Personal Attributes

    The successful candidate will:

  • Be commercially focused and results driven
  • Think deeply about customer behaviour
  • Be able to combine data and creativity
  • Take ownership and responsibility for outcomes
  • Be comfortable working in a fast-moving entrepreneurial business
  • Be curious, thoughtful and proactive

    • How to apply

    Please ensure you include a cv and covering letter explaining why you would be our ideal candidate along with your salary expectations to [email protected]. 

    • This is a permanent role, based on site at our HQ in Truro.
    • Office hours are Monday to Friday 8.30am to 4.30pm (37.5 hours per week, full time)

    No recruitment agencies please.

    About Kernowcraft

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    Meet Our Team

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    What Our Customers Say...

    Mihaela Ciubotaru
    I am very happy with my products... it is wonderful to have a reliable source of materials and gems with a fast delivery and a lot of tips on how to use the tools we buy.
    Jill Hammersely
    I just wanted to say a massive thank you to the team, particularly the ladies that helped me yesterday. Delivery took less than 24hrs, that's amazing. The quality of both cabochons and settings are stunning.
    Claire Hall
    Kernowcraft is my go to for all my gemstones! Their stones are the first ones I show when offering my clients stone choices and I can't recommend their customer service enough! This is a company that cares!
    Lauren Jodie Piercy
    Beautiful gemstones and a lot of choice. Running competitions and being interactive as well really sets them apart. Keep up the interesting content.
    Daniel Coe
    The customer service I have received from you and the help has been second to none. If only all companies were so helpful and understanding that i am a complete newbie. The retail world would be a better place.
    George Inglis
    Great looking website, one of the best I've seen and used. Good search function, good range of products, good prices and great advice for jewellery makers of all abilities. All-in-all a great site and one I'll use again and again.
    Sarah Tiley
    Whenever I feel unsure as to where to purchase any stones or jewellery requirements I always go back to what is familiar. Thank you Kernowcraft for being true to your customers.
    Denise Mountain Pike
    I recently ordered a couple of replacement stones from you and I'd just like to say how happy I am with my purchase and very impressed with the friendly helpful service you gave. Thank you very much.
    Helen
    Just wanted to say thank you for picking such beautiful stones for my order. I'm halfway through making a ring for my daughter and the rose cut rainbow moonstones are particularly yummy. Thank you!
    Catriona
    Thank you for my recent order as I'm blown away by all the lovely pieces. I don't really know what to start work on first. Thank you for supplying top quality items on a easy to use website. 
    Janice Scragg
    Your website is easy to use, your products excellent, nice friendly service on the phone and delivery quick, excellent. Thank you and well done Kernowcraft. Gold star!
    A
    I added a special request for moonstones with strong blue/green flashes and received 3 briolettes which were exactly that - some of the prettiest moonstones I’ve seen. Thank you!
    Gloria Williams
    I just came across your online shop and my first reaction was wow! It has everything i need to carry on with my jewellery making. I've seen things that i have been looking for and couldn't find in so many other shops!
    Jenny Kirkwood
    Love the service you get and appreciate the range of products on offer. I just used the alligator tape for the first time and found myself asking - where have you been all my life?
    Helen Bowles
    I felt compelled to write to you, as I'm so impressed with your quick service! I've been a Kernowcraft customer for years and have never had anything but reliable, efficient service from you.
    Catherine Warwick
    Just received my order that I placed only yesterday. I wanted to say thank you! I am delighted with the choice of cabochon, setting and books. Now I have to read up on how to set it! FABULOUS SERVICE - Thank you!
    April Luescher
    Beautiful quality and colours - I rarely buy semi-precious stones anywhere else these days. Very helpful, superb service, speedy delivery. What more could anyone want?
    Deborah Roberts-Barter
    I have sent a couple of email enquiries today, which have been really quickly answered. This customer service is what made me order with you straight away!
    Marshal
    Thank you to the lady who went to a great deal of trouble to find a very small opal that fitted a bezel cup. The work is now complete and looks very nice - my wife is delighted with the result.
    Lenna
    Hi, just a quick email to thank you for my cross and chain - I love it. What a speedy service - ordered it yesterday and wearing it tonight. Thank you very much.
    Frank Wilson
    I have grown as a jewellery maker over the last year or so due to the encouragement the team have given me - they are all experienced jewellery makers or keen crafters. They have helped to guide me through my inventory, offered helpful tips and advice on all manner of silver working.
    Joel Martin
    Great, easy to navigate website with wonderful clear photographs. I look forward to receiving my order... it's going to be like Christmas!
    Dorota Todd
    I just wanted to say how impressed I am with the quality of pearls in my recent order! Thank you so much for taking time and matching them into pairs, it's very appreciated. Thank you and I am definitely going to buy at your store in the future.
    Hayley Meredith
    I just wanted to say thank you for the amazing service from Kernowcraft.  I find your website easy to navigate, products good quality and the delivery is second to none!
    Maggi Henman
    I’ve just had my first order from you and I am so pleased with the fast delivery and the quality of the products. The satin cords and the findings really finished off my ceramic jewellery.
    Lynn Carson
    I bought the sand dollar charm to make a holiday bracelet. It’s really lovely, subtle and pretty detail. Perfect piece and exactly as described.
    Claire
    I just wanted to say a big thank you for the beautiful sapphires that arrived today. Hannah picked out just what I wanted and I’m over the moon with them.
    Frank Wilson
    It is always a joy to deal with your Company and your hints and tips always help me to improve my skills and encourage my interests. Thank you for caring about us small enthusiastic silversmiths!
    Kim Thomson
    I have been using Kernowcraft since 1997 and still regularly recommend them to all my students.
    Rhiannon Piper
    The opal I received is absolutely amazing and just perfect. Its such a beautiful stone and I tried it with my wedding dress yesterday and its just set it off so well.
    Christine Wood
    Just want to say a very big thank you for your quick delivery and excellent service. The stones I ordered arrived this morning, the quality and price are second to none. I was delighted with my purchase. Thank you so much.
    Eve
    The stones are excellent quality, and the special request I put in for dark citrines and paired malachites has been met perfectly. I am delighted with Kernowcraft, and will be back!
    Lydia Farrow
    Just to say that I have always had the best possible results for every order - however small and all your products are of excellent quality.
    Vivienne Sadler
    Always too many temptations, but a joy to look through. Thank you for such good service. I have to be very strict with myself when I visit your website!
    Jaquie
    It can be difficult to order gemstones online - no such worries with Kernowcraft - you really do care about your products & clients and it shows.
    Julia Schofield
    I’ve used Kernowcraft as a supplier for findings and pearls since beginning my business 8 years ago, because I know I can absolutely rely on the quality I get. The service is pretty impeccable too.